Feb. 14 - 18: Media Advertising

*** Gender Bender Self-Eval. (10 marks) Due Wed. Feb. 16 ***
***First person narrative paragraph (6 marks) Due. Thurs. Feb. 17***
*** Scams To Avoid crossword (10 marks) Due Fri. Feb. 18***

Fri. Feb. 18 / 11
- 20 min. silent reading
- Complete scams crossword puzzle and hand it in today (and other overdue work).
- View: Marketplace: Raging Bull and Media Literacy

Thurs. Feb. 17/11

• We're in the new K-Library computer lab today.
• The assignment is a creative paragraph writing/video captioning assignment.
• Topic sentence idea: Winning a trip to _____________ was an amazing / unforgettable / disappointing experience.
• STEP 1: select a video (35 seconds or longer) from :
• Wikimedia Commons (Video Collection)
• WGBH Video Sandbox (Video Collection)
• Al Jazeera Creative Commons (Video Collection)
• Copy or save the video file (with extension such as .ogg) to your desktop. Upload the video to DotSub.com and caption the video with a paragraph (6 - 10 sentences long).
• STEP 2: write a creative paragraph using your version of the topic sentence above. If you have used your own DotSub.com account, email your completed video paragraph (completion mark  /6)

Wed. Feb. 16/11 - Advertising Media
- 15 min. silent reading
- Work alone/with partner/or in a small group to develop one or more marketing concepts (ideas) to sell one product to the gender not typically targeted. See product examples:

• Sample Female products: diet beverage, detergent, air freshener, body lotion.
• Sample Male products: beer, tools, fishing gear, motorcycle.

- Select one of these products (or your own idea) and list marketing concepts, sketches, and / or a logo that could help market this product to the opposite gender. Consider new media options in your discussions. Collect your rough ideas on a large piece of blank paper.
- You will complete a self-evaluation on your creative process worth 10 completion marks.

Tues. Feb. 15/11 - Advertising Media
- 15 min. silent reading
- Learn about QR (quick response) advertising codes.




- Here are several examples of how social media is influencing product marketing strategies:
1. This 2010 Pepsi ad promotes the Pepsi Refresh Project, which is putting millions of dollars into community projects instead of television advertising.

2. Samsung produced a series of Vancouver 2010 viral ads like this one.

3. Steve Nash produced popular viral ads for Nike and Vitamin Water. Ads like these are getting a lot of buzz in the marketing media.



- Write on one paragraph topic:

• Do you agree with Jean Kilbourne's critique of gender representation in the media? Defend your position.
• Which health, safety, or other issue do you think is the most important public service announcement (PSA) topic for teens today? Give reasons.
• Which ad strategy works best on teen consumers?

- continue completion of the booklet "Scams to Avoid" and the crossword puzzle. (10 mark completion assignment)

Mon. Feb. 14/11 - Advertising Media
- 20 minutes of silent reading
- Killing Us Software 3 (video in class) looks at the portrayal of women in advertising.
- Discussion of film. Review advertising techniques handout.
- Select one paragraph topic:

• Do you agree with Jean Kilbourne's critique of gender representation in the media? Defend your position.
• Which health, safety, or other issue do you think is the most important public service announcement (PSA) topic for teens today? Give reasons.
• Which ad strategy works best on teen consumers?

- Continue work on your crossword puzzle

Feb. 7 - 11: Media Literacy / Participatory Culture

Thurs. Feb. 10 - Fri. Feb. 11, 2011
- K-library old lab is booked.
- Continue A Tale of Two Media project
- If you haven't got one, set up a Google Docs account.
- The project template can be selected into your Google Docs account.
- Try a Creative Commons image search.

Wed. Feb. 9, 2011
- 20 min. silent reading
In-class paragraph writing topics (select one):
- Discuss one paradoxical aspect of digital technology.
- Compare / Contrast satire and parody.
- Explain the concept of net neutrality.
When you've finished your paragraph, start work on the Scams to Avoid crossword puzzle. Use the Scams to Avoid booklet to find the answers.


Tues. Feb. 8, 2011
- 20 min. silent reading The Digital Privacy Paradox.
- review terms: satire, parody, paradox, net neutrality

See examples:



Video on Net Neutrality


Mon. Feb. 7, 2011


- K-library old lab is booked.
- Continue A Tale of Two Media project
- If you haven't got one, set up a Google Docs account.
- The project template can be selected into your Google Docs account.
- Try a Creative Commons image search.

Jan. 31 - Feb. 4, 2011: Media Literacy / Participatory Culture

Please help SKSS students win the Vancouver Sun's video contest.

Click and view their entry Teens Against Gangs video

Fri. Feb. 4 - Media, Participatory Culture, and You.
- Blks. F and G: Finish film Rip: A Remix Manifesto
- Blk. F: Paragraph assignment
- Introduce A Tale of Two Media project
- In the lab, set up your Google Docs account.
- The project template can be selected into your Google Docs account.
- Try a Creative Commons image search.


Thurs. Feb. 3 - Media, Participatory Culture, and You.

• Today, we'll finish watching the documentary film Rip: A Remix Manifesto
• See the study guide for this film
• Paragraph topic: Is remixing content a legitimate form of creativity, or is it intellectual property theft?

Wed. Feb. 2 - Media, Participatory Culture, and You.

• Today, we're watching the documentary film Rip: A Remix Manifesto
• See the study guide for this film
  
• This film was made by a British Columbian, and it can be viewed on YouTube
• Creative Commons Licensing (some rights reserved) is now a popular alternative to copyright (all rights reserved). See the Canadian Creative Commons. Try designing a Creative Commons License.
• Many content sharing sites, such as Flickr, provide Creative Commons Licensing options. Wikimedia Commons and Google Advanced Search option can help users find Creative Commons Licensed images for re-use.

Tues. Feb. 1 - New Media Literacies

- Review how to disable Facebook Places.
- Review new media literacy skills terminology.
- Introduce A Tale of Two Media project
- The project template can be selected into your Google Docs account.




These two MIT videos will be viewed and discussed in class.




Mon. Jan. 31 - Welcome to English 10.
Today we will review the course outline and expectations.
Discussion Items:

• Seating plan
• Course blog
• Silent reading
• Study block 
• Academic aspirations
• Evaluation 
• Assignment completion
• Essays
• Tests
• Re-writes / add-on assignment
  
• Government final exam
• Email contact (assignments only)
• Literary theme(s) of this course: overcoming challenges, power dynamics
• Media literacy unit: new / old media; participatory culture; copyright / copyleft; media scams; social media ethics / law

Old Media, New Media and Participatory Culture 

- Understand the distinctions between old media and new media.
- Create a comparative mind map diagram representing types of old and new media that you consume and produce.
- You will have about 3 weeks to plan and complete the Tale of Two Media Project ( 47 marks ). You will have class time and lab time to work on this.

MIT professor Henry Jenkins discusses participatory culture, media literary, and civic engagement:




What's your Media IQ? Try the online quiz.
Do you know about copyright, copyleft, and Creative Commons?

Creative Commons : Spectrum of Rights

View more presentations from Yann GEFFROTIN.

Final Class: Jan. 25, 2011

Please help SKSS students win the Vancouver Sun's video contest.

Click and view their entry Teens Against Gangs video

Tues. Jan. 25 (Final Class)

• This is your last class of English 10. Best of luck on your exams. You can use this last class to extend your learning with one final dose of classroom activity. I've put together a few options to make this time worthwhile.
• Option #1: More provincial exam practice. Find links at the top of the right column.
• Option #2: Learn to blog. Create your own blog to share your interests, art, or adventures. It's free and easy.
• Option #3: Review Literary Terms that could be on the provincial exam.
  
  • Elements of Poetry Review
  • Interactive Literary Elements Handbook
  • Review of Literary Term
• Option #4: Internet Safety. If this topic interested you in class, visit CyberNetrix.
  
• Option #5: Media and Diversity. If this topic interested you in class, see these resources
  
  • Listen to a Podcast - Revision Quest (CBC)
  • Watch a news program: Obama and the media (10 min) Racial Stereotypes (Part 1) · Racial Stereotypes (Part 2)
  • Watch a video lecture: Visual Imagery in the Mass Media.
    
  • Book discussion - Richard Thompson Ford: The Race Card
• Option #6: Educational games
• Word Games
• Interactive Spelling Bee

Finding Forrester: Jan. 17 - 21, 2011

Fri. Jan. 21: Final Deadline for Term 2 assignments
Quiz #2 (Ch. 8 -> epilogue) on Fri. Jan. 21 (10 character matching, 15 m/c)

Teens Against Gangs video

Fri. Jan 21
- Quiz #2 on Finding Forrester
- Finish watching movie


Thurs. Jan 20 Homework: Finish Finding Forrester for Friday- Old lab booked today
- Finish and hand in ch. 9, 10 and 12 assignments (58 marks).
- Review ch. 14 - 19 answers for quiz on Friday


Wed. Jan. 19 Homework: Read ch. 16 and 17 for Thurs.
- Review chapters 14 and 15 answers
-- Watch movie Finding Forrester (part 1)

Tues. Jan. 18 Homework: Read ch. 14 and 15 for Wed.
- Review chapter 11 and 13 answers.
- Finish ch. 9, 10 and 11 assignments (58 marks).
 
Mon. Jan. 17  Homework: Read ch. 13 for Tuesday

- Review ch. 1-7 quiz
- What can be learned from Harvard's "Project Implicit" research? Should this type of bias assessment tool be applied to the selection process for jury members, judges, or other professionals in positions of trust?
- Review chapter 8 answers.
- Continue work on ch. 9, 10 and 12 assignments (Due Mon. June 14)
- If finished, start work on the chapter 14 - 19 worksheet.

Finding Forrester: Jan. 10 - 14, 2011

FINAL DEADLINE for Term 2 work is Fri. Jan. 21


Fri. Jan. 14 Homework: Read ch. 12 for Monday

- We will be participating in Harvard University's "Project Implicit" study, which surveys implicit bias related to a range of topics.
- View the introductory video about this project. Then, go to Project Implicit and complete 2 surveys of your choice. 
- After you've participated, work on a practice e-exam for English 10.




Thurs. Jan. 13
- Finding Forrester is a novel that explores many themes including human attitudes, assumptions and biases. Many argue that the media plays a powerful role in shaping people's attitudes. We will watch the 13 minute video "Racial Bias and the Media."
- Read the articles "The White Screen" and "The Economics of Ethnic and Racial Stereotyping."
- Is the media doing enough to fairly represent our population?
- Watch the video clip about a recent experiment conducted by a high school student. Do you think the media is responsible for these results?
- Watch the DVD Test-Taking Strategies.
- Continue reading chapters 9 and 10


Wed. Jan. 12
- Write chapter 1 - 7 quiz.
- Vocabulary exercise: Review the Canadian Race Relations Foundation glossary of terms.
- Assignment due this class (10 marks): From the glossary:

• Select five terms that you think have relevance to Jamal's experience. Rank these terms 1 to 5 on a sheet of paper. Give a reason for each term choice.

• Next, list five other glossary terms that you now understand better after reading this list.

- Finish reading Ch. 8 for homework
- Watch DVD: Test-Taking Strategies

Tues. Jan. 11
- Ethical dilemma group exercise
- Take an aerial tour of New York City. Can you spot any famous landmarks?
- Review answers for chapters 5 and 6.
- Read chapter 7. Review chapter 7 answers.

Mon. Jan. 10, 2011 Homework for Tues. Jan 11: Read chapters 5 & 6
- Review characters and answers to chapter 1 - 4 questions of Finding Forrester.
- The author, James W. Ellison, has written the novelizations for several films.
- Continue reading Finding Forrester.

The Chrysalids: Jan. 4 - 7, 2011

***Quiz 3: The Chrysalids (chapter 13-17) on Fri. Jan. 8***
Homework for Mon. Jan 10: Read Finding Forrester chapters 1 - 4

Fri. May 28/10 The Chrysalids novel online
- Watch The Chrysalids inspired Jefferson Airplane song "Crown of Creation."
- Quiz #3 on The Chrysalids.

In our final month of English 10, we will be reading the novel Finding Forrester. This novel is based on the screenplay written by Mike Rich.

• Jamal comes from the South Bronx, which is located in one of New York City's five boroughs.
• The setting of the novel Finding Forrester is an important component of the story and the two worlds inhabited by Jamal, the protagonist.
• The poverty of the South Bronx is evident. Watch this photo essay of the South Bronx to learn about this neighbourhood.

Thurs. Jan. 6, 2011 Finish reading The Chrysalids
- Review questions for chapters 13 - 17

- Review comma splice and fused sentences
- Finish viewing The Truman Show


Wed. Jan. 5, 2011
- Write your 5 paragraph in-class essay. Title: Extreme Home Makeover: Chrysalids Edition
- See yesterday's post about essay preparation.


Tues. Jan. 4, 2011

- Assignment: Strorm home makeover. (Axiom: an established principle or statement seen to be true without proof).

• Read the axioms on the List of Discoveries handout.
• Select the three that you think should replace the axioms (statements) in the Strorm house.
• Enter your three choices on the outline sheet
• Convert your selected axioms to paragraph topic sentences. Then give 2 or 3 point form reasons for selecting each axiom.
• Use the five paragraph essay outline sheet to make notes for tomorrow's in-class essay:
• Title: Extreme Home Makeover: Chrysalids Edition
  
  John Wyndham's futuristic novel, The Chrysalids, is a story about a fearfully intolerant post-apocalyptic community in Labrador, Canada. At the centre of this tale is the protagonist David, a boy who lives in a tension-filled household headed by his devoutly deviant-phobic father. The Strorm family's walls are decorated with axioms that do not conform to the values promoted in Canadian society today. As this family home is desperately in need of a twenty-first century makeover, three alternative axioms will be suggested to help make the Strorm home more welcoming in a modern Canadian context.