Sept. 19 - 23: Media Studies

***A Tale of Two Media Project due Fri. Sept. 23***
***Scams to Avoid Crossword due Tues. Sept. 27***

Fri. Sept. 23 - Advertising Media
- 20 minutes of silent reading / crossword completion
- Continue group discussion / poster work from yesterday
- Current ad/product issue: CBC Marketplace: Raging Bull (video)
- GlobalTV 16x9 investigative report on energy drinks 
- 16x9 report continued
- Share group discussion posters with class


Thurs. Sept. 22 - Advertising Media
- 20 minutes of silent reading.
- Group discussion topics:

• Do you agree with Jean Kilbourne's critique of gender representation in the media? Defend your position.
• Which health, safety, or other issue do you think is the most important public service announcement (PSA) topic for teens today? Give reasons.
• Review advertising techniques handout. Which ad strategy works best on teen consumers?

- Continue work on your crossword puzzle

Wed. Sept. 21 - Advertising Media
- 20 minutes of silent reading
- Killing Us Software 3 (video in class) looks at the portrayal of women in advertising.
- Discussion of film.

Tues. Sept. 20
- Planning 10 information
- 20 min. of silent reading OR paragraph work
- Start work on the Scams to Avoid crossword puzzle. Use the Scams to Avoid booklet to find the answers.


Mon. Sept. 19
- 20 min. of silent reading.
- Opinion paragraph topic: In your opinion, is remixing content a legitimate form of creativity OR is it intellectual property theft?
- Lab 120 is booked for completion of "A Tale of Two Media" Project.
- Review Creative Commons:

• Creative Commons Licensing (some rights reserved) is now a popular alternative to copyright (all rights reserved). See the Canadian Creative Commons. Try designing a Creative Commons License.

• Many content sharing sites, such as Flickr, provide Creative Commons Licensing options. Wikimedia Commons and Google Advanced Search option can help users find Creative Commons Licensed images for re-use.