Feb. 15 - 18, 2010 Media and Advertising

Wed. Feb. 17 / Thurs. Feb. 18, 2010 Overdue Work: Animoto Project; Blog Paragraph Good Copy; Remix Paragraph Rough Copy

- We are in the J219 Lab today.
You should:
- Email your Animoto Project for marking
- Hand in a double-spaced typed copy of your Blog paragraph (include full name & block)
- Hand in the rough copy of your Remix paragraph (see previous post for topic ideas).

Continue work on the Paragraph Captioning Assignment:
- Select a video from any country available through Wikimedia Commons (at least 1 minute long).
- Write a creative paragraph about your own fictional adventure in this country / location.
(Winning a trip to ______ has been an amazing / unforgettable / disappointing experience)
- Follow the instructions on the handout to save the video (.ogg) file to your desktop.
- Set up a DotSub account
- Upload your video (Click Post a New Video ).
- Caption your video with your creative paragraph. To caption:

• Click on the My Videos tab
• Click the title of your uploaded video to open the project access window
  
• Click on the Transcribe Video link (lower right side). Then caption the video with your paragraph.

- When you've finished these, get started on the Scams to Avoid crossword puzzle. Use the booklet to find answers.

Tues. Feb. 16/10 - Advertising Media
- Review the online ad examples from yesterday's posting.
- Working alone/with partner/or in a small group to develop one or more marketing concepts (ideas) to sell one product to the gender not typically targeted. See product examples:

• Sample Female products: diet beverage, detergent, air freshener, body lotion.
• Sample Male products: beer, tools, fishing gear, motorcycle.

- Select one of these products (or your own idea) and list marketing concepts, sketches, and / or a logo that could help market this product to the opposite gender. Consider new media options in your discussions. Collect your rough ideas on a large piece of blank paper.
- You will complete a self-evaluation on your creative process worth 10 completion marks.

Mon. Feb. 15/10 - Advertising Media
- Read the booklet "Scams to Avoid" and start work on the crossword puzzle. (10 mark completion assignment)
- View the Doc Zone documentary "The Selling Game."
- Here are several examples of how social media is influencing product marketing strategies:
1. This 2010 Pepsi ad promotes the Pepsi Refresh Project, which is putting millions of dollars into community projects instead of television advertising.

2. Samsung has produced a series of Vancouver 2010 viral ads like this one.

3. Steve Nash has been producing popular viral ads for Nike and Vitamin Water. Ads like these are getting a lot of buzz in the marketing media.