- Review the Terrible Text video. Review types of cyberbullying. Work in groups to analyse one case study and prepare a presentation about the case. Each student should present at least one question and response. (5 mark group participation task)
Thurs. Sept. 23/10 - Advertising Media
- 20 minutes of silent reading
- Killing Us Software 3 (video in class) looks at the portrayal of women in advertising.
- Discussion of film.
- Continue work on your crossword puzzle
Wed. Sept. 22/10 - Advertising Media
- Review the online ad examples from yesterday's posting.
- Work alone/with partner/or in a small group to develop one or more marketing concepts (ideas) to sell one product to the gender not typically targeted. See product examples:
- Sample Female products: diet beverage, detergent, air freshener, body lotion.
- Sample Male products: beer, tools, fishing gear, motorcycle.
- You will complete a self-evaluation on your creative process worth 10 completion marks.
Tues. Sept. 21/10 - Advertising Media
- Review the advertising media content below, then continue completion of the booklet "Scams to Avoid" and the crossword puzzle. (10 mark completion assignment)
- View the PBS Frontline documentary "The Persuaders."
- Here are several examples of how social media is influencing product marketing strategies:
1. This 2010 Pepsi ad promotes the Pepsi Refresh Project, which is putting millions of dollars into community projects instead of television advertising.
2. Samsung has produced a series of Vancouver 2010 viral ads like this one.
3. Steve Nash has been producing popular viral ads for Nike and Vitamin Water. Ads like these are getting a lot of buzz in the marketing media.
Mon. Sept. 20/10
- silent reading
- Video "Media Literacy"
- Media Scams Crossword puzzle (see Scams To Avoid booklet)
- Study block: homework or view video "A Tangled Web."
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