Feb. 14 - 18: Media Advertising

*** Gender Bender Self-Eval. (10 marks) Due Wed. Feb. 16 ***
***First person narrative paragraph (6 marks) Due. Thurs. Feb. 17***
*** Scams To Avoid crossword (10 marks) Due Fri. Feb. 18***

Fri. Feb. 18 / 11
- 20 min. silent reading
- Complete scams crossword puzzle and hand it in today (and other overdue work).
- View: Marketplace: Raging Bull and Media Literacy

Thurs. Feb. 17/11

• We're in the new K-Library computer lab today.
• The assignment is a creative paragraph writing/video captioning assignment.
• Topic sentence idea: Winning a trip to _____________ was an amazing / unforgettable / disappointing experience.
• STEP 1: select a video (35 seconds or longer) from :
• Wikimedia Commons (Video Collection)
• WGBH Video Sandbox (Video Collection)
• Al Jazeera Creative Commons (Video Collection)
• Copy or save the video file (with extension such as .ogg) to your desktop. Upload the video to DotSub.com and caption the video with a paragraph (6 - 10 sentences long).
• STEP 2: write a creative paragraph using your version of the topic sentence above. If you have used your own DotSub.com account, email your completed video paragraph (completion mark  /6)

Wed. Feb. 16/11 - Advertising Media
- 15 min. silent reading
- Work alone/with partner/or in a small group to develop one or more marketing concepts (ideas) to sell one product to the gender not typically targeted. See product examples:

• Sample Female products: diet beverage, detergent, air freshener, body lotion.
• Sample Male products: beer, tools, fishing gear, motorcycle.

- Select one of these products (or your own idea) and list marketing concepts, sketches, and / or a logo that could help market this product to the opposite gender. Consider new media options in your discussions. Collect your rough ideas on a large piece of blank paper.
- You will complete a self-evaluation on your creative process worth 10 completion marks.

Tues. Feb. 15/11 - Advertising Media
- 15 min. silent reading
- Learn about QR (quick response) advertising codes.




- Here are several examples of how social media is influencing product marketing strategies:
1. This 2010 Pepsi ad promotes the Pepsi Refresh Project, which is putting millions of dollars into community projects instead of television advertising.

2. Samsung produced a series of Vancouver 2010 viral ads like this one.

3. Steve Nash produced popular viral ads for Nike and Vitamin Water. Ads like these are getting a lot of buzz in the marketing media.



- Write on one paragraph topic:

• Do you agree with Jean Kilbourne's critique of gender representation in the media? Defend your position.
• Which health, safety, or other issue do you think is the most important public service announcement (PSA) topic for teens today? Give reasons.
• Which ad strategy works best on teen consumers?

- continue completion of the booklet "Scams to Avoid" and the crossword puzzle. (10 mark completion assignment)

Mon. Feb. 14/11 - Advertising Media
- 20 minutes of silent reading
- Killing Us Software 3 (video in class) looks at the portrayal of women in advertising.
- Discussion of film. Review advertising techniques handout.
- Select one paragraph topic:

• Do you agree with Jean Kilbourne's critique of gender representation in the media? Defend your position.
• Which health, safety, or other issue do you think is the most important public service announcement (PSA) topic for teens today? Give reasons.
• Which ad strategy works best on teen consumers?

- Continue work on your crossword puzzle